MENRVA

ROLE

Creative Direction

3D Modeling

Animation

Design & Art Direction - Jack Hardwicke

CLIENT

SME (on behalf of Insanity Records)

PROJECT

Single Cover/Song Visualizor

In collaboration with Jack, I embarked on a creative journey to visually explore the owl emblem associated with Menrva, the goddess, resulting in a futuristic and modern representation for the electronic duo's single "Love Again"; I modeled and rigged the owl, enabling dynamic animations that were created for social media assets and the YouTube video.

Process

The same artist subsequently engaged us to rejuvenate the owl emblem for another single, "Baby Boy," which incorporated samples from Beyoncé's work.

Process